According to the JDA, shortlisting is no easy job: the Junior editorial team have to read, review and deliberate over hundreds and hundreds of entries. 

The final winners and then handpicked by the Junior editorial team and a host of highly respected judges, thereby ensuring that the #JDA20 is unbiased, scored fairly and of course, honestly.

THE SHORTLISTED FASHION CATEGORIES ARE:

SHORTLISTED FASHION NEWCOMER CATEGORIES:

BEST UK FASHION NEWCOMER

• Anita’s House Merino
• House of Margaux
• House of Minimus
• LoveLuxLondon
• MILK SHAKEN NOT STIRRED

BEST INTERNATIONAL FASHION NEWCOMER

• Coco Au Lait
• Mika & Milo Cashmere
• Mouse in the House
• Piccolina

SHORTLISTED FASHION BRAND CATEGORIES:

BEST BABY FASHION BRAND

• Baby Moo’s
• Blade & Rose
• Mini-la-Mode
• Tobias & the Bear
• Ziggle Baby

BEST CHILDREN’S ECO FASHION BRAND

• Little Green Radicals
• Kitz Heimat
• MINI A TURE
• Mome Portugal
• Moon Child
• NAPAANI Organic
• Superlove Merino
• Toby Tiger

BEST UK CHILDREN’S FASHION BRAND

• BOB The Brand
• Elfie
• Mabli 

BEST INTERNATIONAL CHILDREN’S FASHION BRAND

• Coco Au Lait
• Fluff
• Junior Blvd
• Ligne Noire

BEST HERITAGE CHILDREN’S FASHION BRAND (brands over 10 years old)

• Blade & Rose
• Muddy Puddles
• Rachel Riley
• The White Company

BEST CHILDREN’S FASHION RETAILER

• Alex and Alexa
• Marks & Spencer
• Petite Belle
• Rosie & Lula

BEST CHILDREN’S FASHION ACCESSORIES BRAND

• Claudie & Co.
• Milledeux
• PaperTwins
• STYCH
• Verity Jones London

BEST MATERNITY BRAND

• Lily & Ribbon
• The Pod Collection
• Tilbea London

SHORTLISTED FASHION COLLECTION CATEGORIES:

*NEW for 2020* BEST ECO BABY COLLECTION

• BabyBoo
• Fauna Kids
• Kit & Kin
• Lil & Izzy
• Organic by Feldman
• Pop My Way

BEST GIRL’S FASHION COLLECTION

• Cute Couture
• The Middle Daughter
• Nellie Quats
• Shan and Toad

BEST UNISEX FASHION COLLECTION

• Claude & Co
• Cub & Pudding
• Cublife Clothing
• What Ted Wore

SHORTLISTED FOOTWEAR CATEGORIES:

BEST BABY FOOTWEAR COLLECTION

• Bobux x Bonniemob – Day Dreamers Collection
• Poco Nido Mini Shoes
• Viv & Joe

BEST FIRST WALKER FOOTWEAR COLLECTION

• Bobux – Xplorer
• Goose & Gander – Wandering Woods
• Mia & Mika – Mika Moccasins
• Poco Nido – Mighty Shoes

BEST CHILDREN’S FOOTWEAR COLLECTION

• Anchor & Fox
• Bobux
• BOXBO
• Marks & Spencer
• Sheepers
• The Eugéns
• Young Soles London

SHORTLISTED SWIMWEAR & ACTIVEWEAR CATEGORIES:

BEST CHILDREN’S SWIMWEAR/ ECO SWIMWEAR COLLECTION

• Bonbon Swim
• King of Redonda
• Konfidence
• Lison Paris
• MINI A TURE

BEST CHILDREN’S ACTIVEWEAR COLLECTION

• Dinoski
• Frugi
• Goose & Gander
• Mini A Ture
• Töastie

SHORTLISTED SLEEPWEAR CATEGORIES:

BEST CHILDREN’S SLEEPWEAR COLLECTION (BABY/TODDLER)

• Clark and Beau
• ErgoPouch
• Magnet Mouse Ltd.
• Merino Kids

BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)

• ErgoPouch
• Faune
• Jammie Doodles
• LOLA + BLAKE
• Lister & Bruce
• Marks & Spencer
• Nanu Good Sleep Collection
• Sleepy Wilson

BEST CHILDREN’S SLEEPWEAR COLLECTION (BABY SLEEPING BAGS)

• BabyBoo – Sleepsuit/Sleeping Bag
• Nanu Bedtime – Nanu Nana Sleep Bag
• Superlove Merino – Baby & Toddler Sleeping Bag Collection
• Snüz – Snuz Pouch Sleeping Bag

THE SHORTLISTED INTERIORS CATEGORIES ARE:

SHORTLISTED BABY INTERIORS CATEGORIES:

BEST HIGHCHAIR DESIGN

• My Babiie – Christina Milian AMPM Leopard Premium Highchair
• Tutti Bambini – Nova Evolutionary Highchair 

BEST CRIB/POD/MOSES DESIGN

• Aristot
• BabyHub – NeoSpace
• DockATot – Dream Weaver Moses Basket
• DockATot – Deluxe+
• Shnuggle –  Air Bedside Crib
• Snoo

*NEW for 2020* BEST COT/COT BED DESIGN

• Anita’s House – Mini Mia Cotbed
• Boori – Oasis Oval Cot
• Shnuggle – The Shnuggle Air Complete Sleep System
• SnuzKot – Skandi Cot Bed

BEST PRODUCT DESIGN FOR BABIES

• aden + anais – Classic 4-pack swaddles
• BabyBoo – DribbleBoo Bandana Bib
• BellaMoon
• Bumbo – Changing Pad
• Mabel & Fox – Changing Mat Collection
• Mama Designs – Organic Fitted Sheets
• Mini Maison – Changing Mat Collection

*NEW for 2020* BEST ECO PRODUCT DESIGN

• Bambino Mio
• Bundlee – Rental Subscription Service
• Esembly – Try-It Kit
• LOMIE – Scarf Bib + Woggle
• Mama Designs – Washable Sanitary/Maternity Pads
• Wear ’em Out – Reusable Period Pads

SHORTLISTED CHILDREN’S INTERIORS CATEGORIES:

BEST CHILDREN’S INTERIORS BRAND

• Bear & Beau
• DockATot X Morris & Co.
• Great Little Trading Company
• Folk + Nest
• Happy Spaces
• Mama Shack
• Max Made Me Do It
• Pop by Gaea

BEST CHILDREN’S INTERIOR/LIFESTYLE RETAILER

• Acorn & Pip
• Hedgehog Shop
• Little Nutkins
• Monkey McCoy
• Otis and the Wolf
• POP
• Soren’s House
• When We Wear Young

BEST INTERIORS PRODUCT DESIGN (ACCESSORY)

• Artisanne – La Prairie Deep Oval Basket
• DockATot – Play Tent
• Family Rule – Ruler Height Chart
• Lolly & Kin – Vegan Leather Mat
• No Fred – Wall Bug
• The Shnuggle – Moonlight
• Thicket & Thimble – Handmade Dolls

BEST INTERIORS PRODUCT DESIGN (FURNITURE)

• Anita’s House – Mia 5 Drawer Chest
• Aristot
• Babai – Stool X
• Great Little Trading Co. – Gulliver Toy Organiser
• Kub – Haldon Nursing Rocking Chair
• ManiMe
• W 110 Collection

*NEW for 2020* BEST INTERIORS PRODUCT DESIGN (SOFT FURNISHINGS)

• DockATot X Morris & Co.
• Forivor – The Space Above the Ground Collection
• gus + beau – Premium Baby Playmats
• Lelbys – Bean Chair
• Pattie & Co. – Organic Cotton Muslin Blanket
• Pea – Bedding Collection

BEST INTERIORS DESIGN (DECORATION)

• Bear & Bloom – Let Love Bloom Rainbow Art Print
• Claires Crafts – Pretty Pastels Decor
• Pea – Wall Stickers Collection
• Schmooks – Children’s Artwork / Wall Stickers
• Studioloco – Collection
• Renn Designs – Children’s Wallpaper
• Wolfnoodle – Illustration / prints

THE SHORTLISTED LIFESTYLE CATEGORIES ARE:

BEST PUSHCHAIR DESIGN

• The Ark
• My Babiie – Billie Faiers MB51 Rose Gold Black Quilted Stroller
• My Babiie – Christina Milian AMPM MB250 Nude ‘Victoria’ Travel System
• Silver Cross – Wave 2020
• UPPAbaby – CRUZ V2 Stroller

BEST PUSHCHAIR DESIGN (COMPACT)

• Infababy – ULTIMO 4-Wheel 3in1 Travel System 
• Infababy – PRIMO i-Size Travel System
• My Babiie – Nicole “Snooki” Polizzi MAWMA SOHO Blue Compact Stroller
• Silver Cross – Special Edition Jet Eclipse

BEST CHANGING BAG DESIGN

• Alf the Label – The Ari 4-way Backpack
• Bambino Mio – Baby & Beyond Change Bag
• Bow & Rattle – ‘Jenny’ Baby Changing Backpack
• My Babiie – Nicole “Snooki” Polizzi MAWMA Bag
• Storksak – Organic Changing Tote
• TIBA + MARL – T+M CONCEPT
• VANCHI –  Manhattan 2-Way Backpack Nappy Bag
• Zellie – Zipper Backpack

BEST BABY AND TODDLER TOILETRIES COLLECTION

• Bramley – Little B Collection
• Brush-Baby –  Wild Ones Toothbrushes
• Good Bubble – Eco Baby Range
• Kokoso Baby
• The Little White Company – The Wash Collection

BEST CHILDREN’S AND TWEEN/TEEN TOILETRIES COLLECTION

• Bloom and Blossom – Roald Dahl Collection
• Dandydill Way
• Good Bubble –  Julia Donaldson Bath Range
• OUATE
• Spots & Stripes

*NEW for 2020* BEST CHILDREN’S HAND WASH

• Bramley Little B – Hand Wash
• Scrubbingtons – Hand & Face Wash
• Spots & Stripes – Stay Safe Hand Cleansing Spray
• Vital Baby – Aquaint Sanitising Water

BEST PAMPERING BEAUTY RANGE FOR PARENTS

• Oh Mumma Box
• Spacemasks.com

BEST INNOVATIVE PRODUCT DESIGN

• Annabel Karmel – Digital Weaning Course
• BeSafe – iZi Turn i-size Carseat
• Bumbo – Changing Pad
• Nanu – Skin Bumper
• NapNap
• Rockit – Zed

BEST CHILDREN’S PARTY BRAND

• Captain Fantastic – Virtual and ‘In Person’ Birthday Parties
• Cotton Twist – Eco Friendly & Creative Party Fillers
• Katie Bakes – Eco Friendly Baking Mix Party Bags
• The Little Top
• The Paper Party Bag Shop

THE SHOTLISTED BOOK CATEGORIES ARE:

BEST BABY BOOK 0-3YRS (published within last 12 months)

• beans&sparks Book Collection (beans&sparks)
• 100 First Words by Edward Underwood (Nosy Crow)
• Numbers (oioiooi)

BEST PRE-SCHOOLER BOOK 4-6YRS (published within last 12 months)

• How Frank Helped Hank by Suzanne Hemming, Illustrated by Jacquie Hughes (Thea Chop Books)
• I’ve Got You by Captain Fantastic (Captain Fantastic) 
• Miffy x Rembrandt (Mercis Publishing)
• Puppy in my Head by Elise Gravel (Ups!de Down an imprint of Trigger Publishing)

BEST DESIGNED/ILLUSTRATED BOOK FOR CHILDREN (published within last 12 months)

• The Big Book of Blooms (Thames & Hudson)
• The Crush Series by Ian Worboys, Illustrated by Silke Diehl (The Crush Series)
• Take Me Outdoors (Agnes & Aubrey)
• Toe Play (roundground)

*NEW for 2020*BEST BABY/MILESTONE BOOK

• The Baby Book of You: A record of your first year (Colour Chronicles)
• Claude & Co – Remembering These Moments
• Month of Sundays – Childhood Journal
• Tales of Me Books

BEST FAMILY COOKBOOK (published within last 12 months)

• The Flexible Family Cookbook by Jo Pratt (Frances Lincoln)
• Kids Can Cook Illustrated by Ester Coombs (Button Books)
• What Mummy Makes by Rebecca Wilson (DK Publishing)

THE SHORTLISTED TOY & GIFT CATEGORIES ARE:

BEST TOY DESIGN 0-2 YEARS

• BRIO – Classic Figure 8 Set
• Leggybuddy – Prince Froggy Teether
• Matchstick Monkey – Ludo Lion Teether
• Mini Dream – Baby Safari Musical Activity Gym & Playmat
• Mini Lolo – Lolo the Dragon
• Orange Tree Toys – Hermit Crab Stacking Ring
• Rosa & Bo – Nesting Babies with Chiming Bo Bunny
• Triclimb Ltd – Activity Toys

BEST TOY DESIGN 3-5 YEARS

• Le Toy Van – Oxford Kitchen
• Melissa & Doug – Get Well Doctor Activity Centre
• Seekers – The Magnetic Scavenger Hunt Game
• Tender Leaf Toys – Bird’s Nest Cafe
• Triclimb Ltd – Activity Toys
• Yoto Player

BEST TOY DESIGN 6+ YEARS

• DIVERSITY DECK®
• Melissa & Doug – Suspend
• Plum Discovery  – Forest Water Run (Premium version)
• Sylvanian Families – Deluxe Celebration Home Premium Set
• TimeTokens – Squabble Free Screentime
• Yoto Player

*NEW for 2020* BEST BIKE /SCOOTER DESIGN

• Black Mountain – KAPĒL 
• Globber PRIMO – Foldable wood lights 
• LIFERYDER – Infinity Scooter
• Micro Scooter – Mini Micro 3in1 DELUXE LED Push Along Scooter
• Micro Scooter – Maxi Micro DELUXE PRO Scooter

BEST ECO TOY DESIGN

• Babai – Magnetic fishing game 
• Cardboard Magic
• Cub Box
• Dilly Blue – Numbers
• Ferrar – Animals
• Joguines Grapat – Lola Set
• The Little Green Sheep – Wooden Baby Gym & Charms Set
• zooModern – evon Lion

BEST TOY/GIFT BRAND

• Albetta
• BRIO
• The Crush Series
• Lucy Coggle
• oioiooi
• Petit Collage

BEST CREATIVE PLAY 

• DockATot – Play Tent
• Luvabella – Mealtime Magic
• Melissa & Doug – Scoop & Serve Ice Cream Counter
• Mud Kitchens
• Tender Leaf Toys – Weather Watch

BEST CREATIVE PLAY (CRAFTS)

• Cotton Twist – Watercolours & Nature
• Little Mashers –  T-Shirt Creator Kit
• Of Unusual Kind – A Series of Colouring Paper Dolls
• Organised Chaos with Kids – Play Kits
• Petit Collage – Funny Faces Magic Sketch & Stencil
• POPPIK – Insects Discovery sticker poster

BEST INNOVATIVE TOY DESIGN

• Babai – Wooden Dollhouses on the Magnets
• Edx Education – Rainbow Pebbles
• International Elf Service – Personalised Christmas Elf Letter Bundles from the North Pole
• Magical Story Jars
• playHOORAY! – Activity cards
• PAP YAY – Puzzle Blocks
• Play Pouch
• Toniebox

BEST SUBSCRIPTION BOX

• Little Cooks Co.
• The Little Sensory Box
• Little World Builder
• MakeBoxKIDS
• Mysteries in Time 
• Not Just Nibbles
• Parrot Street Book Club
• Toy Box Club

*NEW for 2020* BEST CHILDREN’S STATIONERY BRAND/PRODUCT

• Crayon Box
• Festive Fingerprints
• My Happy Journal
• The HappySelf Journal – Junior edition
• The Ink Pot
• Love Writing Co.
• Polar Post – Letters to and from Father Christmas

THE SHORTLISTED TRAVEL CATEGORIES ARE:

BEST FAMILY HOTEL – EDITOR’S CHOICE AWARD

• Hillside Beach Club

BEST FAMILY TRAVEL BRAND  – EDITOR’S CHOICE AWARD

• Bushbaby Travel

BEST TRAVEL PRODUCT (FOR CHILDREN)

• Curious Columbus – When I Grow Up Fabric Quiet Book
• Happy Nappy Sunsuit
• My Busy Bots – Fun Folders
• Rex London
• Stuffel Mini

BEST TRAVEL PRODUCT (FOR PARENTS)

• DockATot – Cabana Kit
• DockATot – Deluxe+
• Kura Organics – Organic Baby Wrap
• Play Pouch
• SavviSand

BEST BABY CARRIER/SLING DESIGN

• BabyBjorn – Baby Carrier One
• Integra Baby
• Love Radius – (by Je Porte Mon Bébé)
• Mama Hangs

THE SHORTLISTEDFOOD & FAMILY DINING CATEGORIES ARE:

BEST CHILDREN’S FOOD BRAND

• Annabel Karmel  – Chilled Meals for Toddlers and Children
• Annabel Karmel – Frozen Meals for Toddlers and Children
• Little Dish – Fresh Toddler Meals & Finger Foods
• Kiddyum
• Tilda Kids

BEST FEEDING PRODUCT DESIGN (BABY)

• Baby Boosa – Snack Surprise Pot
• Babycup – First Cups
• Ponchlin and Ponchlin Kids – Multi-functional Muslins
• Vital Baby – Nourish & Hydrate Range
• We Might Be Tiny – Stickie Plates & Lids 
• BabyBoo – YummyBoo Weaning Bib

BEST CHILDREN’S TABLEWARE DESIGN

• Bamboo Bamboo
• Bellivia
• Bobo & Boo
• Munchy Play
• Nanna Manners
• Pick Plates

BEST ECO CHILDREN’S TABLEWARE DESIGN