According to the JDA, shortlisting is no easy job: the Junior editorial team have to read, review and deliberate over hundreds and hundreds of entries.
The final winners and then handpicked by the Junior editorial team and a host of highly respected judges, thereby ensuring that the #JDA20 is unbiased, scored fairly and of course, honestly.
THE SHORTLISTED FASHION CATEGORIES ARE:
SHORTLISTED FASHION NEWCOMER CATEGORIES:
BEST UK FASHION NEWCOMER
- Anita’s House Merino
- House of Margaux
- House of Minimus
- LoveLuxLondon
- MILK SHAKEN NOT STIRRED
BEST INTERNATIONAL FASHION NEWCOMER
- Coco Au Lait
- Mika & Milo Cashmere
- Mouse in the House
- Piccolina
SHORTLISTED FASHION BRAND CATEGORIES:
BEST BABY FASHION BRAND
- Baby Moo’s
- Blade & Rose
- Mini-la-Mode
- Tobias & the Bear
- Ziggle Baby
BEST CHILDREN’S ECO FASHION BRAND
- Little Green Radicals
- Kitz Heimat
- MINI A TURE
- Mome Portugal
- Moon Child
- NAPAANI Organic
- Superlove Merino
- Toby Tiger
BEST UK CHILDREN’S FASHION BRAND
- BOB The Brand
- Elfie
- Mabli
BEST INTERNATIONAL CHILDREN’S FASHION BRAND
- Coco Au Lait
- Fluff
- Junior Blvd
- Ligne Noire
BEST HERITAGE CHILDREN’S FASHION BRAND (brands over 10 years old)
- Blade & Rose
- Muddy Puddles
- Rachel Riley
- The White Company
BEST CHILDREN’S FASHION RETAILER
- Alex and Alexa
- Marks & Spencer
- Petite Belle
- Rosie & Lula
BEST CHILDREN’S FASHION ACCESSORIES BRAND
- Claudie & Co.
- Milledeux
- PaperTwins
- STYCH
- Verity Jones London
BEST MATERNITY BRAND
- Lily & Ribbon
- The Pod Collection
- Tilbea London
SHORTLISTED FASHION COLLECTION CATEGORIES:
*NEW for 2020* BEST ECO BABY COLLECTION
- BabyBoo
- Fauna Kids
- Kit & Kin
- Lil & Izzy
- Organic by Feldman
- Pop My Way
BEST GIRL’S FASHION COLLECTION
- Cute Couture
- The Middle Daughter
- Nellie Quats
- Shan and Toad
BEST UNISEX FASHION COLLECTION
- Claude & Co
- Cub & Pudding
- Cublife Clothing
- What Ted Wore
SHORTLISTED FOOTWEAR CATEGORIES:
BEST BABY FOOTWEAR COLLECTION
- Bobux x Bonniemob – Day Dreamers Collection
- Poco Nido Mini Shoes
- Viv & Joe
BEST FIRST WALKER FOOTWEAR COLLECTION
- Bobux – Xplorer
- Goose & Gander – Wandering Woods
- Mia & Mika – Mika Moccasins
- Poco Nido – Mighty Shoes
BEST CHILDREN’S FOOTWEAR COLLECTION
- Anchor & Fox
- Bobux
- BOXBO
- Marks & Spencer
- Sheepers
- The Eugéns
- Young Soles London
SHORTLISTED SWIMWEAR & ACTIVEWEAR CATEGORIES:
BEST CHILDREN’S SWIMWEAR/ ECO SWIMWEAR COLLECTION
- Bonbon Swim
- King of Redonda
- Konfidence
- Lison Paris
- MINI A TURE
BEST CHILDREN’S ACTIVEWEAR COLLECTION
- Dinoski
- Frugi
- Goose & Gander
- Mini A Ture
- Töastie
SHORTLISTED SLEEPWEAR CATEGORIES:
BEST CHILDREN’S SLEEPWEAR COLLECTION (BABY/TODDLER)
- Clark and Beau
- ErgoPouch
- Magnet Mouse Ltd.
- Merino Kids
BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)
- ErgoPouch
- Faune
- Jammie Doodles
- LOLA + BLAKE
- Lister & Bruce
- Marks & Spencer
- Nanu Good Sleep Collection
- Sleepy Wilson
BEST CHILDREN’S SLEEPWEAR COLLECTION (BABY SLEEPING BAGS)
- BabyBoo – Sleepsuit/Sleeping Bag
- Nanu Bedtime – Nanu Nana Sleep Bag
- Superlove Merino – Baby & Toddler Sleeping Bag Collection
- Snüz – Snuz Pouch Sleeping Bag
THE SHORTLISTED INTERIORS CATEGORIES ARE:
SHORTLISTED BABY INTERIORS CATEGORIES:
BEST HIGHCHAIR DESIGN
- My Babiie – Christina Milian AMPM Leopard Premium Highchair
- Tutti Bambini – Nova Evolutionary Highchair
BEST CRIB/POD/MOSES DESIGN
- Aristot
- BabyHub – NeoSpace
- DockATot – Dream Weaver Moses Basket
- DockATot – Deluxe+
- Shnuggle – Air Bedside Crib
- Snoo
*NEW for 2020* BEST COT/COT BED DESIGN
- Anita’s House – Mini Mia Cotbed
- Boori – Oasis Oval Cot
- Shnuggle – The Shnuggle Air Complete Sleep System
- SnuzKot – Skandi Cot Bed
BEST PRODUCT DESIGN FOR BABIES
- aden + anais – Classic 4-pack swaddles
- BabyBoo – DribbleBoo Bandana Bib
- BellaMoon
- Bumbo – Changing Pad
- Mabel & Fox – Changing Mat Collection
- Mama Designs – Organic Fitted Sheets
- Mini Maison – Changing Mat Collection
*NEW for 2020* BEST ECO PRODUCT DESIGN
- Bambino Mio
- Bundlee – Rental Subscription Service
- Esembly – Try-It Kit
- LOMIE – Scarf Bib + Woggle
- Mama Designs – Washable Sanitary/Maternity Pads
- Wear ’em Out – Reusable Period Pads
SHORTLISTED CHILDREN’S INTERIORS CATEGORIES:
BEST CHILDREN’S INTERIORS BRAND
- Bear & Beau
- DockATot X Morris & Co.
- Great Little Trading Company
- Folk + Nest
- Happy Spaces
- Mama Shack
- Max Made Me Do It
- Pop by Gaea
BEST CHILDREN’S INTERIOR/LIFESTYLE RETAILER
- Acorn & Pip
- Hedgehog Shop
- Little Nutkins
- Monkey McCoy
- Otis and the Wolf
- POP
- Soren’s House
- When We Wear Young
BEST INTERIORS PRODUCT DESIGN (ACCESSORY)
- Artisanne – La Prairie Deep Oval Basket
- DockATot – Play Tent
- Family Rule – Ruler Height Chart
- Lolly & Kin – Vegan Leather Mat
- No Fred – Wall Bug
- The Shnuggle – Moonlight
- Thicket & Thimble – Handmade Dolls
BEST INTERIORS PRODUCT DESIGN (FURNITURE)
- Anita’s House – Mia 5 Drawer Chest
- Aristot
- Babai – Stool X
- Great Little Trading Co. – Gulliver Toy Organiser
- Kub – Haldon Nursing Rocking Chair
- ManiMe
- W 110 Collection
*NEW for 2020* BEST INTERIORS PRODUCT DESIGN (SOFT FURNISHINGS)
- DockATot X Morris & Co.
- Forivor – The Space Above the Ground Collection
- gus + beau – Premium Baby Playmats
- Lelbys – Bean Chair
- Pattie & Co. – Organic Cotton Muslin Blanket
- Pea – Bedding Collection
BEST INTERIORS DESIGN (DECORATION)
- Bear & Bloom – Let Love Bloom Rainbow Art Print
- Claires Crafts – Pretty Pastels Decor
- Pea – Wall Stickers Collection
- Schmooks – Children’s Artwork / Wall Stickers
- Studioloco – Collection
- Renn Designs – Children’s Wallpaper
- Wolfnoodle – Illustration / prints
THE SHORTLISTED LIFESTYLE CATEGORIES ARE:
BEST PUSHCHAIR DESIGN
- The Ark
- My Babiie – Billie Faiers MB51 Rose Gold Black Quilted Stroller
- My Babiie – Christina Milian AMPM MB250 Nude ‘Victoria’ Travel System
- Silver Cross – Wave 2020
- UPPAbaby – CRUZ V2 Stroller
BEST PUSHCHAIR DESIGN (COMPACT)
- Infababy – ULTIMO 4-Wheel 3in1 Travel System
- Infababy – PRIMO i-Size Travel System
- My Babiie – Nicole “Snooki” Polizzi MAWMA SOHO Blue Compact Stroller
- Silver Cross – Special Edition Jet Eclipse
BEST CHANGING BAG DESIGN
- Alf the Label – The Ari 4-way Backpack
- Bambino Mio – Baby & Beyond Change Bag
- Bow & Rattle – ‘Jenny’ Baby Changing Backpack
- My Babiie – Nicole “Snooki” Polizzi MAWMA Bag
- Storksak – Organic Changing Tote
- TIBA + MARL – T+M CONCEPT
- VANCHI – Manhattan 2-Way Backpack Nappy Bag
- Zellie – Zipper Backpack
BEST BABY AND TODDLER TOILETRIES COLLECTION
- Bramley – Little B Collection
- Brush-Baby – Wild Ones Toothbrushes
- Good Bubble – Eco Baby Range
- Kokoso Baby
- The Little White Company – The Wash Collection
BEST CHILDREN’S AND TWEEN/TEEN TOILETRIES COLLECTION
- Bloom and Blossom – Roald Dahl Collection
- Dandydill Way
- Good Bubble – Julia Donaldson Bath Range
- OUATE
- Spots & Stripes
*NEW for 2020* BEST CHILDREN’S HAND WASH
- Bramley Little B – Hand Wash
- Scrubbingtons – Hand & Face Wash
- Spots & Stripes – Stay Safe Hand Cleansing Spray
- Vital Baby – Aquaint Sanitising Water
BEST PAMPERING BEAUTY RANGE FOR PARENTS
- Oh Mumma Box
- Spacemasks.com
BEST INNOVATIVE PRODUCT DESIGN
- Annabel Karmel – Digital Weaning Course
- BeSafe – iZi Turn i-size Carseat
- Bumbo – Changing Pad
- Nanu – Skin Bumper
- NapNap
- Rockit – Zed
BEST CHILDREN’S PARTY BRAND
- Captain Fantastic – Virtual and ‘In Person’ Birthday Parties
- Cotton Twist – Eco Friendly & Creative Party Fillers
- Katie Bakes – Eco Friendly Baking Mix Party Bags
- The Little Top
- The Paper Party Bag Shop
THE SHOTLISTED BOOK CATEGORIES ARE:
BEST BABY BOOK 0-3YRS (published within last 12 months)
- beans&sparks Book Collection (beans&sparks)
- 100 First Words by Edward Underwood (Nosy Crow)
- Numbers (oioiooi)
BEST PRE-SCHOOLER BOOK 4-6YRS (published within last 12 months)
- How Frank Helped Hank by Suzanne Hemming, Illustrated by Jacquie Hughes (Thea Chop Books)
- I’ve Got You by Captain Fantastic (Captain Fantastic)
- Miffy x Rembrandt (Mercis Publishing)
- Puppy in my Head by Elise Gravel (Ups!de Down an imprint of Trigger Publishing)
BEST DESIGNED/ILLUSTRATED BOOK FOR CHILDREN (published within last 12 months)
- The Big Book of Blooms (Thames & Hudson)
- The Crush Series by Ian Worboys, Illustrated by Silke Diehl (The Crush Series)
- Take Me Outdoors (Agnes & Aubrey)
- Toe Play (roundground)
*NEW for 2020* BEST BABY/MILESTONE BOOK
- The Baby Book of You: A record of your first year (Colour Chronicles)
- Claude & Co – Remembering These Moments
- Month of Sundays – Childhood Journal
- Tales of Me Books
BEST FAMILY COOKBOOK (published within last 12 months)
- The Flexible Family Cookbook by Jo Pratt (Frances Lincoln)
- Kids Can Cook Illustrated by Ester Coombs (Button Books)
- What Mummy Makes by Rebecca Wilson (DK Publishing)
THE SHORTLISTED TOY & GIFT CATEGORIES ARE:
BEST TOY DESIGN 0-2 YEARS
- BRIO – Classic Figure 8 Set
- Leggybuddy – Prince Froggy Teether
- Matchstick Monkey – Ludo Lion Teether
- Mini Dream – Baby Safari Musical Activity Gym & Playmat
- Mini Lolo – Lolo the Dragon
- Orange Tree Toys – Hermit Crab Stacking Ring
- Rosa & Bo – Nesting Babies with Chiming Bo Bunny
- Triclimb Ltd – Activity Toys
BEST TOY DESIGN 3-5 YEARS
- Le Toy Van – Oxford Kitchen
- Melissa & Doug – Get Well Doctor Activity Centre
- Seekers – The Magnetic Scavenger Hunt Game
- Tender Leaf Toys – Bird’s Nest Cafe
- Triclimb Ltd – Activity Toys
- Yoto Player
BEST TOY DESIGN 6+ YEARS
- DIVERSITY DECK®
- Melissa & Doug – Suspend
- Plum Discovery – Forest Water Run (Premium version)
- Sylvanian Families – Deluxe Celebration Home Premium Set
- TimeTokens – Squabble Free Screentime
- Yoto Player
*NEW for 2020* BEST BIKE /SCOOTER DESIGN
- Black Mountain – KAPĒL
- Globber PRIMO – Foldable wood lights
- LIFERYDER – Infinity Scooter
- Micro Scooter – Mini Micro 3in1 DELUXE LED Push Along Scooter
- Micro Scooter – Maxi Micro DELUXE PRO Scooter
BEST ECO TOY DESIGN
- Babai – Magnetic fishing game
- Cardboard Magic
- Cub Box
- Dilly Blue – Numbers
-
Ferrar – Animals
- Joguines Grapat – Lola Set
- The Little Green Sheep – Wooden Baby Gym & Charms Set
- zooModern – evon Lion
BEST TOY/GIFT BRAND
- Albetta
- BRIO
- The Crush Series
- Lucy Coggle
- oioiooi
- Petit Collage
BEST CREATIVE PLAY
- DockATot – Play Tent
- Luvabella – Mealtime Magic
- Melissa & Doug – Scoop & Serve Ice Cream Counter
- Mud Kitchens
- Tender Leaf Toys – Weather Watch
BEST CREATIVE PLAY (CRAFTS)
- Cotton Twist – Watercolours & Nature
- Little Mashers – T-Shirt Creator Kit
- Of Unusual Kind – A Series of Colouring Paper Dolls
- Organised Chaos with Kids – Play Kits
- Petit Collage – Funny Faces Magic Sketch & Stencil
- POPPIK – Insects Discovery sticker poster
BEST INNOVATIVE TOY DESIGN
- Babai – Wooden Dollhouses on the Magnets
- Edx Education – Rainbow Pebbles
- International Elf Service – Personalised Christmas Elf Letter Bundles from the North Pole
- Magical Story Jars
- playHOORAY! – Activity cards
- PAP YAY – Puzzle Blocks
- Play Pouch
- Toniebox
BEST SUBSCRIPTION BOX
- Little Cooks Co.
- The Little Sensory Box
- Little World Builder
- MakeBoxKIDS
- Mysteries in Time
- Not Just Nibbles
- Parrot Street Book Club
- Toy Box Club
*NEW for 2020* BEST CHILDREN’S STATIONERY BRAND/PRODUCT
- Crayon Box
- Festive Fingerprints
- My Happy Journal
- The HappySelf Journal – Junior edition
- The Ink Pot
- Love Writing Co.
- Polar Post – Letters to and from Father Christmas
THE SHORTLISTED TRAVEL CATEGORIES ARE:
BEST FAMILY HOTEL – EDITOR’S CHOICE AWARD
- Hillside Beach Club
BEST FAMILY TRAVEL BRAND – EDITOR’S CHOICE AWARD
- Bushbaby Travel
BEST TRAVEL PRODUCT (FOR CHILDREN)
- Curious Columbus – When I Grow Up Fabric Quiet Book
- Happy Nappy Sunsuit
- My Busy Bots – Fun Folders
- Rex London
- Stuffel Mini
BEST TRAVEL PRODUCT (FOR PARENTS)
- DockATot – Cabana Kit
- DockATot – Deluxe+
- Kura Organics – Organic Baby Wrap
- Play Pouch
- SavviSand
BEST BABY CARRIER/SLING DESIGN
- BabyBjorn – Baby Carrier One
- Integra Baby
- Love Radius – (by Je Porte Mon Bébé)
- Mama Hangs
THE SHORTLISTED FOOD & FAMILY DINING CATEGORIES ARE:
BEST CHILDREN’S FOOD BRAND
- Annabel Karmel – Chilled Meals for Toddlers and Children
- Annabel Karmel – Frozen Meals for Toddlers and Children
- Little Dish – Fresh Toddler Meals & Finger Foods
- Kiddyum
- Tilda Kids
BEST FEEDING PRODUCT DESIGN (BABY)
- Baby Boosa – Snack Surprise Pot
- Babycup – First Cups
- Ponchlin and Ponchlin Kids – Multi-functional Muslins
- Vital Baby – Nourish & Hydrate Range
- We Might Be Tiny – Stickie Plates & Lids
- BabyBoo – YummyBoo Weaning Bib
BEST CHILDREN’S TABLEWARE DESIGN
- Bamboo Bamboo
- Bellivia
- Bobo & Boo
- Munchy Play
- Nanna Manners
- Pick Plates
BEST ECO CHILDREN’S TABLEWARE DESIGN