We are absolutely thrilled to announce that we have been shortlisted for Best Children's Eco Brand at this year's Junior Design Awards for our organic cotton/cashmere collection which is launching this AW.
This year we wanted to offer a more affordable, hard wearing everyday collection which our Little Ones can wear whilst rolling around in park, climbing up trees and making bases out in the woods.
And if a dollop of ketchup falls on it, no need to fret: simply pop it in a cool wash after a hard day of play.
After all, childhood passes by in a flash, and we want our wee ones to run wild and free whilst they can without too much fuss!
PLUS, as it's largely made up of organic cotton, we can all rest assured that it is good for the planet too.
Did you know that organic cotton uses far less water and emits much fewer carbon emissions than its conventional cousin?
It also protects the farmers who grow it from any nasty chemicals whilst paying them a fair wage.
And, it is also so much softer and more durable than normal cotton, making it a win for our kids, the little person who inherits their hand-me-downs, the farmers who grow it and most importantly, this beautiful planet which provides us all home!
After all, surely our children and the Earth which they will inherit deserve only the best.
Please wish us luck! X